THE BUZTRONICS USB LIGHT UP SMART BUTTON
IS A HUGE WEBSITE PROMOTION ADVERTISING HIT!
Your customer is anxious to pick up some promotional products to advertise their company – they’ve picked out their printed promotional pens, LED glow pendants, and even a Yo-Yo or bouncing BuzBall for the kids. A good range of promotional gifts for their marketing strategies, but they’ve overlooked one of their most important advertising potentials: their company website promotion.
WEBSITE PROMOTION MARKETING
Companies can spend quite a bit when it comes to their website design, with expectations that it will promote their business, and draw clients. Potential traffic (customers visiting the site) can dramatically increase their sales when their website marketing plans have been thought out well.
The goal of the website is to provide easy access and online referencing [advertising], but a lot of website traffic, though extremely desirable, doesn’t necessarily mean every visitor is a potential match [sale] for their product or service. The real value [ROI] happens when the visitor is considered a prequalified target customer.
That’s a key marketing strategy perfectly matched with Buztronics’ USB Smart Button. When a customer clicks the Smart Button, and is taken to your client’s website; they know that customer has been prequalified! They clicked it because they wanted to be taken quickly, and directly, to your clients’ web site promotion.
WHY NOT JUST USE A BROWSER BOOKMARK?
It’s a very common question – browsers make it so simple to simply bookmark our favorite websites, and take us back to it when we click the link. So why do we need a glowing button sitting on our desk? Very simple: it creates Target Sales Marketing!
While bookmarking websites is easy, it doesn’t take long before you amass hundreds (or even thousands) of web sites in your collection. Even if you organize the various links into categories, a couple of days with“oooh, that site’s cool – have to mark it” and your main favorites [including your client’s website] will get bumped lower and lower in the bookmark listings.
Worse yet (even for their highly organized customer), sorting website links into categories often means being grouped in with all your competition as well. In Business Marketing, you want your clients to think about your company, not the competitors: Out Of Sight, Out Of Mind.
Likewise with Search Engines: you know your customers will use search engines when looking for a product, but chances are they’ll also see a long list of other companies offering the same products or services. Search engines are great, but why not eliminate advertising for some of your competition by giving your customers (even the most neophytes of computer users) a simpler way of reaching your consumer promotions.
Tap a button, and they’re on YOUR website! No typing, no searching, no distractions. You’ve just welcomed in your customer, right through the front door. Great Marketing!
Target Sales Marketing
