In Business Marketing,
You want your clients to think about your company, not the competitors
WEBSITE PROMOTION & LOGO RECOGNITION
Your website promotion and logo recognition work hand-in-hand. A customer visits your site, and they see your logo throughout. That recognition is exactly what you want. You logo or brand becomes familiar, and comfortable.
Now look at your desk or counter where you normally do business. What do you see right beside your monitor? If you answered “nothing”, or even 'just a pile of [paper]', then take a minute and just stare at the space… Think…
What if your company logo sat uncluttered in that same space. A soft glow illuminating it, showing off your logo as a steady reminder. That’s exactly what the Smart Button was made to do.
That's your advertising dollar being put to work!
It reminds your clients to restock on low supplies, to check in and see what news or specials you have online, and to frequently revisit your website if they haven't lately. Your company logo stays fresh in their mind whenever they need something.
Better still - CLICK - tap the button, and they're fresh on your website.
"Seeing your logo is a constant reminder that you're just a simple click away when needed."
ADVERTISING ROI
Companies will spend relative fortunes to advertise themselves. Budgets can be tight when deciding “do we want this ad in the newspaper? Trade magazine? Promotional flyer?
You check the papers’ circulation… it’s a numbers game. If the circulation is big enough, you hope at least a small percentage will read your advertisement. If lucky, some will decide to try what you have to sell. The more people who see your ad, the better chance you’ll have that it may reach a potential customer.
Here's where we go right back to the start of these marketing strategies:
The real value [ROI] happens when the visitor is considered a prequalified target customer. When a customer clicks the Smart Button, and is taken to your client's website; they know that customer has been prequalified!
Regardless of 'print circulation' or any numbers game - you already know the Smart Button user is your customer. If they've taken the button home, you can feel confident they'll be clicking another visit to your company.
In Business Marketing, you want your clients to think about your company, not the competitors.
Since the Smart Button clicks right to your website promotion, the customer doesn’t need to browse through their bookmarks – and that means they won’t be pausing to click your competitions’ sites.
More important still, your company logo is displayed in steady view, right where they work at their desk. Your logo isn’t lost amongst closed pages of a newspaper or magazine; it’s given its own showcase place.
Don’t forget: The more your customer visits your website, the less often they’ll shop elsewhere!
Value wise, the minimal cost per Smart Button [which reaches your prequalified customer] vs. the high advertising costs of an ad [which may or may not even bring in a couple of responses] is an obvious promotional choice. One return visit or purchase, and the cost of the button for that client has paid for itself already.
Now you’re getting the best advertising ROI for any website promotion!
Logo & Advertising ROI
